HOW TO MAKE MONEY WITH YOUR ANSWERING MACHINE

Your Answering Machine can be used to make MORE MONEY than you've
ever made in your whole life! People with absolutely no business
or marketing skills have been successful with Answering Machine
Marketing methods. Recently, a young couple in Gossell, Kansas,
went from three hundred to three million dollars, marketing
money-making information in the form of books, manuals, and
reports using a simple telephone answering machine.

This can only prove that the American Dream is still alive and
well. this couple has also proved that if you have:

(1) A Great Idea; (2) Believe in your ability to make it happen;
(3) Non-Stop motivation to take action now!, and (4) If you
persist...You Can Have It All!

UNLIMITED MONEY MAKING POTENTIAL

The money-making potential of a simple telephone answering
machine is almost unlimited. So how do I use my answering
machine, and what do I sell? Good question! The possibilities are
endless! Many people are making a lot of money selling "How-To"
information in the form of books, reports, manuals, directories.
Topics include: Home Worker Guides, A Government Job Guide,
Making Money As A Free-Lance Writer, Making Money With Your
Pick-Up Truck, Making Money At U.S. Government Auctions, and
more. However, the telephone answering machine ad approach can be
adapted to many, many different products and services: Insurance
or real Estate selling, home mortgage reductions, home
improvements, Seminars of all kinds, Dating Services, and any
kind of restaurant, social events, and 1001 other types of
services.

HOW IT WORKS

A small display ad, or an inexpensive classified ad is placed in
daily or weekly newspapers inviting the reader to call a recorded
message for more free information on your product, service or
event. Using a well-written, benefit-rich script, you, or a
professional speaker, record a 2 or 3 minute message that entices
the caller to do one of the following:

(1) Leave his/her name and address and request that the order be
shipped C.O.D.

(2) Leave his/her name and address to request more "free
information" be sent.

A third method that some have tired concerns credit card
ordering. however, most operators have found that this does not
work very well. people do not like to leave their charge card
number at the end of a recorded message. A fourth method that has
had some success, asks the caller to order direct from the phone
message, by sending a check or money order. Which of the two
primary options works best? There are several advocates of each
method.

Obviously, if you are offering a high-ticket item, or a
specialized service (real estate, insurance, multi-level
marketing, etc...) you would want simply to capture the callers
address and/or phone number for the follow-up.

If you're selling a relatively low-priced item (less than $50),
such as a book, gift item, etc., you can either use the C.O.D or
inquiry method.

To ship C.O.D., or not, is a marketing option that confronts
every marketer who has a reasonably priced item, and who wants to
use a recorded message as a selling tool.

The major advantage of C.O.D. shipping is that the order
instructions are captured on your answering machine, and can be
processed and shipped immediately.

The major disadvantage to the C.O.D. method is that it is likely
that 40% to 55% of all orders shipped will come back to you
because the UPS driver or U.S. Postal Route Carrier (C.O.D.
orders can be shipped either by United Parcel Service or by U.S.
Mail) could not make delivery and get paid. that's not good!

Proponents of C.O.D. shipping claim, even with the huge amount of
undeliverable, that this method is still their favorite. There
are three entrepreneurs, one in Utah, one in California, another
in Arizona, who each are making millions of dollars per year
selling books and reports, via the C.O.D method. it's nice to
keep it simple. you run your ads, you use a hard sell recorded
telephone script. the callers leave their address, and you ship.

Marketers who hate C.O.D. shipping usually can't emotionally
handle all those undeliverable, unpaid for shipments. C.O.D.
shipping does work for some. if you can "psychologically" handle
the big return factor, it may make you the kind of money you have
always dreamed of making.

Her's an important marketing tip: If you do get involved in C.O.D
shipping, send a postcard to the responder one day before you
ship the order. Say something like this:

Thank you for your order for our amazing (fill in the book's
title or the name of the product here), your order is being
processed and will be shipped immediately. Please be sure to have
$_______ (total amount) available to pay the UPS driver when he
calls.

                        SPECIAL FREE BONUS

In addition to receiving the (fill in product name), we are also
including a very special free bonus with your order. We know
you'll love it!

Thanks again for ordering. We appreciate having you as a
customer.

Signed___________________________________________________________
                   Name and Address Of Your Company

This technique works just great! One marketer was able to reduce
returns by over 15%, by using this little ploy that added up to
tens of thousands of dollars in one year!

What should your free bonus be? Put on your thinking cap! you can
come up with some inexpensive "widget" or low-cost report, that
relates to what you're selling. If you're going to use the C.O.D.
method---You must do this!

Another option to the C.O.D. method is the two-step inquiry
method. Sure, it's much slower. First you capture the name and
address of the voice responder. Next you rush him or her (it's
wise to mail within 48 hours--or less!) your sales literature. no
huge ego-deflating returns, plus your printed sales literature
can make a much stronger, and longer presentation than a 2 or 3
minute electronic script.

WHY IT WORKS

Why does a simple answering machine work so well. We have
discovered that many people who are usually not "mail responsive"
will pick up a telephone and call a recorded message. this is
particularly true of newspaper readers.

So what must you do to get started in this exciting and highly
profitable business! Well, let me give you the necessary steps
that you must take to put this information into action.

(1) Create/or locate a product or service that is highly in
demand by a large group of people.

(2) Write a classified ad and sales message (almost like a
commercial) to sell the product or service. record the sales
message onto a simple answering machine.

(3) Place your classified ad in a newspaper that offers the
cheapest rates (usually a very small paper or Pennysaver, etc)
and put the phone number that is being used by the answering
machine that has your recorded script on it in the advertisement.

(4) Your customer will see your ad, call your number, listen to
your sales message and order.

HOW TO OBTAIN A MERCHANT'S CREDIT CARD ACCOUNT

It's a proven fact that mail order marketers can increase sales
substantially by offering their customers a credit card option.

Some marketers enjoy increases of 10% to 30% in sales when they
get up with a Visa/Mastercard merchants account. Others have
reported increases up to a whopping 100%, or even more!

If all of your sales are made by mail, you can expect to up your
total sales by at least 10%, and more likely 15% to 30% simply by
offering the credit card option. If you plan to use the telephone
a great deal as a marketing tool, offering a credit card buying
option could double or triple your sales.

Credit card buying is seductive. Many people like the option of
buying something today that they won't have to pay for until
later. Also, most consumers tend to spend more using their
plastic, than when they're writing a check, or paying cash.

REASONS WHY YOU SHOULD BECOME A CREDIT CARD MERCHANT

There are many good reasons why you can benefit from securing
credit card merchants status. Here are some of them...

* People with credit cards are more affluent than those without
plastic. They can afford to spend more money.
* They tend to be better "credit risks", if you want to sell
"open account."

* Overall, they buy more by mail than those without cards.

* You cannot effectively sell from commercials on radio or TV
without offering credit card purchasing. Visa and Mastercard are
by far, the cards most consumers have.

* They often will make credit card purchases even when they are
short on cash, and/or when their checking account balance is low.

* You can sell on installments, obtaining permission to charge
the buyer's card on a monthly basis.

* You can ship goods with the secure knowledge that payment has
been secured before shipment is made.

THE PROBLEM

By now, you're probably convinced that accepting credit card
orders is a darn good idea. But how can you obtain credit card
merchants status? Truth is, it's not always a piece of cake. In
recent years banks have been playing hard-ball with many business
people, especially anyone doing business by mail. It's the same
old story, a handfull of mail order crooks have almost totally
screwed-up a good thing for honest dealers. The major credit card
companies have told the banks to be very, very selective in
issuing merchant accounts to mail order sellers and home business
operators.

Because a few scum-bags have ripped off some banks, and run off
with the money, your local friendly banker may not be too
"friendly" when you tell him you want a merchants account. It has
become increasingly more difficult for mail order sellers to
secure a merchants account, and if you only sell by mail, but
also do consider setting you up for Visa and Mastercard
processing. That happens to be reality...but always remember
WHERE THERE IS A WILL THERE MUST BE A WAY! In this special
valuable report I'm going to cover some of the best way to obtain
your merchant's status.

THE BEST WAY TO OBTAIN YOUR MERCHANT ACCOUNT

Although your banker may have already told you that they "cannot"
accept you for a merchant account, the simple, unvarnished truth
is that he/she can. Visa and Mastercard do set some rigid
guidelines for their affiliated banks to follow, but ultimately
the banks must approve or disapprove each application. Excuses
concerning "doing business by mail", "operating a home-based
business", "not having a long business track record", are just
that-excuses! A somewhat polite way to tell you "no"!

Could a mail order businessman, (books, home-study
courses, etc.) but how also conducts his business exclusively in his
home get a Merchant Account? Fat chance of him getting a merchants
account. Right? Wrong: He happily processes credit card orders for his customers will full
knowledge and cooperation from his bank. How did he do it? He never
stopped asking for what he wanted.

When his own bank refused to even consider him for a merchant
account, due to the fact that he was in mail order, and also
doing business from his home, he beat path to several other
banks.

The first four banks he visited also said "no", (2 were large
institutions, 2 mid-size), so he decided to try some smaller
banks. Guess what? The very first bank he went to said "Maybe".

They asked him to transfer his account to their bank, so that
they could "monitor" it for six months. He told the bank
official that he would consider their proposal, and the proceeded
to another small bank one block up the street.

He liked what the second small bank said. They said "Yes!" All he
needed to do was establish a checking account with them and
maintain a modest $1,000, business checking account balance. This
he quickly did!

He is not unique. But he was very persistent and kept asking
for what he wanted, and you must also. Probably th two best ways
to get a merchant account are:
 
(1) Keep pestering your own bank about granting you charge card
privileges, until they agree to do so.

(2) If your bank outright refuses, make a list of all banks in
your immediate area, putting some special attention on small
banks. Next, get out a pair of your most comfortable shoes and
get to it! Ask...Ask...Ask..Ask.. Ask! You have nothing to lose,
and much to gain by being persistent, and by constantly asking
for what you want (that's good advice in all areas-business and
personal) of your life!

CREDIT CARD MERCHANT ALTERNATIVES

If you absolutely have no success in obtaining a merchants
account from a local bank, you should consider the alternatives.
Here are some of them...

***Ted Nicholas, best known as the best-selling author of "How To
Form Your Own Corporation Without A Lawyer For Under $50.00", has
established a small business organization entitles "Entrepreneurs
of America." Membership is $50.00 per year. This organization
intends to offer reasonable rates on credit card processing to
their members. For more information write to: Entrepreneurs of
America, 2020 Pennsylvania Ave., Suite 224, Washington, DC 20006.
Phone: (800) 533-2665.

*** The Late Howard E. Welsh is the founder and director of the fast
growing National Association of Publishers and Mail Order
Dealers. His association has many exciting programs to help small
order tabloid publishers and small mail order dealers succeed.
Just prior to printing this report,  For more information,
write: NAPOD, 12 Westerville Square, #355 Westerville, Oh 43081.

***If you sell books, manuals, magazines, or forms of "paper and
ink" products, you may wish to join the American Booksellers
Association (ABA). This is the No. 1 booksellers professional
association in the United States. In addition to many other
benefits (National and regional conventions and trade shows,
educational programs, etc.), members also can have their credit
card orders processed through the ABA's Merchant Service Discount
program. Write to: American Booksellers Association, 122 E. 42nd
St., New York, NY 10168.

***Barry Reid, owner of the Eden Press, has advertised that he
can help mail order marketers obtain credit card processing.
Write: Eden Press, Box 8410, Fountain Valley, CA 92728.

***Mountain West Communications of Colorado offers a business
telephone answering service that handles inquires or orders. When
you subscribe to their service, they can also process your credit
card orders for you. Write: Mountain West Communications, P.O.
Box 216, Hotchkiss, CO 81419. Phone: (800) 642-9378.

NEVER GIVE UP!

Although this special report gives you various sources that might
be able to help you with your credit card processing, the main
message of this report is "NEVER GIVE UP" Never take "NO" for a
final answer. Keep asking for what you want! Those who keep
asking and seeking, usually obtain what they want.